Position: Head of Marketing & Sustainability
Mwananchi Communications Limited (MCL)
Location: Dar es Salaam

Job Overview:
Mwananchi Communications Limited (MCL), part of Nation Media Group (NMG), is the biggest independent news network in Tanzania. We lead the industry with top brands like Mwananchi, The Citizen, and Mwanaspoti across print and digital platforms. We're driven by our audience and are committed to empowering the nation with reliable news and information.

We’re looking for a talented and experienced individual to take on the role of Head of Marketing, Corporate Affairs & Sustainability. This role will drive MCL’s market presence, visibility, and brand strength. The successful candidate will oversee the execution of marketing, corporate affairs, and sustainability strategies.

Responsibilities:

Sustainability & Corporate Affairs:

  • Build partnerships to drive sustainability, corporate affairs, and marketing efforts.
  • Foster a culture of sustainability within MCL by training staff on eco-friendly practices and supporting green initiatives in collaboration with HR and other teams.
  • Lead the creation and implementation of the company’s yearly strategic marketing, corporate affairs, and sustainability plans.
  • Prepare and share regular sustainability reports for leadership, highlighting achievements, insights, and future recommendations.
  • Implement best practices in sustainable media production, resource management, and digital content distribution.

Brand & Market Development:

  • Develop and execute MCL’s corporate affairs strategy to boost the company’s position on emerging issues and serve as the main point of contact for public relations.
  • Standardize brand communication strategies, ensuring consistency across all products and activities like branding, merchandising, and promotions.
  • Strengthen brands by focusing on marketing and consumer needs to expand MCL’s market share in various segments.
  • Oversee MCL’s customer service standards, promotional efforts, and related procedures.

Strategic Marketing & Communication:

  • Create and implement marketing programs that help achieve revenue goals and expand market presence.
  • Prepare and manage MCL’s marketing, corporate affairs, and sustainability budget.
  • Collect valuable feedback and data from customers, the trade, and the market to shape strategies and tactics.

Sustainability Programs & Decision Making:

  • Develop a long-term sustainability strategy that aligns with MCL’s values and goals.
  • Lead and promote sustainability programs (such as reducing paper use and promoting green initiatives) to improve MCL’s environmental footprint.
  • Keep MCL in line with the latest marketing and sustainability policies to guide data-driven decision-making.

Minimum Qualifications and Experience:

Academic:

  • A basic university degree; a Diploma in PR and Communications studies is a plus.

Experience:

  • At least 5-7 years of relevant work experience.

Skills:

  • Strong leadership and strategic marketing expertise, especially in corporate affairs and sustainability.

Mode of Application:
Interested candidates should apply online through our career portal at https://careers.mcl.co.tz or email hrm@tz.nationmedia.com by November 25, 2024. Please submit all applications in PDF format.

Note: Women are encouraged to apply. MCL is an equal opportunity employer.